Product

1/ Why is growing a consumer social app hard?

A functioning app is a necessary condition, but one you have 100% control over. It is not sufficient.

You then have 4 difficult problems to solve—at the same time. 

In order of difficulty:

1. Awareness
2. Onboarding
3. Retention
4. Interesting and entertaining content

living life one photo at a time | memes & kindness make the world a better place | /nicolas | nicolasdavis.eth.co | 

The model makes sense but in the case of Bluesky I deleted the app while it had them all to some degree. Necessary for 1 billion but not sufficient.