building is necessary but not sufficient. you also have to yap.

Build something you’d love to talk about every single day.

You’re going to be creating multiple pieces of content selling your thing every day… you need to be excited to get loud about it.

In my own experience, all projects I’m too scared to get loud about fail.

There is something to this. It takes great vulnerability to be excited about something that isn't proven. Most reactions from people will be 😐 

Unless the person is a customer. Then it has to be 😍