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Matthew McDowell-Sweet
@msms
"In the current paradigm, if you're not assembling an audience then you're accepting a role as a part of one. Or, more likely, as one piece of many different audiences. Right now, "to live your life without an audience" is still to accede the existence of audiences as supra-organising features in the digital landscape. In the coming paradigm, however, that acceptance is being challenged. An anti-audience stance is emerging. To be anti-audience is to deny that audiences are a first principle of digital culture at all. To be anti-audience is to refute the idea that the monopolisation of the many's attention by the few is a precondition of "winning". It is to acknowledge an organic upper bound on one's reach and influence. It is to hold to the conviction that one can exhibit curiosity and engage more deeply without an accompanying pressure to build an asset." https://paragraph.xyz/@subset/anti-audience
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