Founders

Everyone knows that, as a founder, you need to talk to your users.

But many founders do it wrong.

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In the early stages of a company, the goal should be simple:

Learn as much as possible about the problem the customer faces.

Ask them to describe the problem.

- How often do they encounter the problem?
- How painful is it?
- What solutions have they tried? What was wrong with those solutions?
- What other impact does the problem have?
- When did they first run into this problem?
- Etc... etc...

Many people make the mistake of assuming that customers know the solutions.

But jumping straight to solution brainstorming with customers doesn't work.

Rather, start with a deep understanding of the customer's problem.

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