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Dan Romero
@dwr.eth
1/ Why is growing a consumer social app hard? A functioning app is a necessary condition, but one you have 100% control over. It is not sufficient. You then have 4 difficult problems to solve—at the same time. In order of difficulty: 1. Awareness 2. Onboarding 3. Retention 4. Interesting and entertaining content
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Mikko
@mikkolagerstedt
This is insightful. From over a decade of experience on social media the content would seem to be the driving factor. But in fact there is more behind the idea. A lot of nuance. In what stage you think we are here? Onboarding?
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Dan Romero
@dwr.eth
We're doing all of them? Our biggest issue is lack of interesting and entertaining content.
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