building /juicebox | product marketing & growth | prev. NounsDAO, RAW DAO | learning to code

wait, this is narrative violation isn't it? genuine question: it's been the case that people add "reddit" to their Google searches when researching things especially products and services? had you ever done this?

when did reddit become a countersignal and why precisely? v curious

here's why I believe that reddit has become a counter-signal for product reccos, with the caveat that I am not the average consumer and I am often looking for a "buy it once" type purchase.

* reddit and hall monitors
subreddits can be good places to find niche info. I sometimes use reddit as a jumping off point to explore a particular vertical or sub-category of product. the issue is that reddit communities attract a certain type of person and this has led to the overbearing "hall monitor" mod culture over there.

most of these users—though not all—are borderline obsessed with what they would call "value." if [product A] is $57 and [product B] is $62, that is an important factor for them. for some this comes down to budget which is totally legitimate, but I would argue that it's more philosophical.

it feels good to debunk a popular thing. you know better than everyone else and this feels powerful. for example, if you can't afford Lulu leggings it feels great to say "actually they're overpriced and this other one is just as good for a quarter the price. see, people who buy Lulus are suckers!" however, if you talk to people who wear leggings all day, they'll usually agree that Lulu makes superior leggings. sorry, it's just the truth.