Phaver and Spindl Launch Web3 Social Ads with Token Buybacks

Phaver, the leading multiprotocol Web3 social app across Lens and Farcaster, is the first to launch native social advertising in the Web3 era. While native ads have always been the primary revenue driver behind Web2 social platforms, the model has always been very problematic, with massive invasions of privacy and zero or little revenue share provided to the creators whose content is the reason people visit the apps.

@Phaver and 

@spindl_xyz

have partnered to solve this with a novel rev share model: 50% of the ads revenue Phaver makes is used to buy back the platform’s 

$SOCIAL

tokens, that active users and creators earn in recurring seasons. Furthermore, there is no hidden data gathering happening as part of the process.

This model boosts additional demand for the token and provides longevity for the reward economy, as the buyback tokens will either be burned to decrease token supply permanently when needed, or redistributed to users du…

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