Masud Rana
@masud2632
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**Next Big Web3 Trend: On-Chain Consumer Loyalty & Brand Ecosystems**
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### ๐ฅ What It Is:
Brands using blockchain to power **loyalty, engagement, and rewards programs** โ but with **real ownership**, **interoperability**, and **resale value** for users.
Think: Starbucks Odyssey, Nikeโs .SWOOSH, or Redditโs Collectible Avatars โ but **at scale**.
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### ๐ Why Itโs Inevitable:
#### 1. **Web2 Loyalty Is Broken**
Traditional points systems are **closed, non-transferable, and siloed**. Web3 flips the script: rewards can be **owned, traded, or used across ecosystems**, giving real value back to users.
#### 2. **Big Brands Are Already Building**
Nike, Adidas, Starbucks, and Louis Vuitton aren't dabbling โ theyโre actively rolling out on-chain programs. Theyโre not chasing hype; theyโre using Web3 to **own their relationship with the consumer** directly, without middlemen. 0 reply
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