Two questions that will help you understand who your target audience is.

Many people work freelance and use their social media accounts as a sales channel.

To create content that will bring in clients, you need to know who your target audience is.
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This content should be in your feed, but the main content should answer the question: how can this content be useful to my target client?

Your target audience wants to see examples of your work, reviews, deadlines, types of services, terms of working with you, your uniqueness, why they should choose you, etc.
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So to understand who your real target audience is, ask yourself these two questions:

1. What am I doing?
2. Who needs it?

Sometimes people confuse their target audience with those in their niche.

For example, you edit videos for creators and show editing techniques on your social media.

When you show editing techniques, it may interest freelancers like you who offer editing services.
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