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Ghostlinkz
@ghostlinkz.eth
Before Spotify took control of playlist curation, the major record labels were actively launching their own playlist brands: - Digster (Universal) - Topsify (Warner) - Filtr (Sony) Anyone remember using any of these?
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marv 🎙️
@marvp
There were also companies specialising in playlisting for "brand voice." Thought that was an oddly specific vertical but they did host some sick parties
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Ghostlinkz
@ghostlinkz.eth
Smart! Music is a great way for brands to connect with audiences. Apple’s done a really good job with it, but I think any brand can make it work to some extent
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