Martyna

@martynambl

63 Following

64 Followers

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Not here to dunk on @base or @jessepollak. We’re early. When you’re experimenting onchain, there will be fvck ups that’s part of it. But if I were running point on comms, i’d have done it differently. Base (and @coinbase more broadly) have done such a good job bringing the community into everything they do and Coinbase especially has set the bar on making complex ideas accessible; clear explainers, strong messaging, educational resources etc. This time that scaffolding was missing. No much context on what that was meant to be and because of that it landed more like a stealth token launch (?) than a fun cultural moment. Think the takeaway isn’t “don’t experiment”. I t’s: be clearer with intent. Set expectations, especially, when you know people are watching and capital might flow. We’re all learning in public. Just my two cents on what might’ve made it land cleaner 🫶

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Ok so that’s embarrassing 🤣

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One piece of earned press = ~10 pieces of owned content. Your (hard) earned media has to be your evergreen fuel. Build flywheels that spin press into presence, presence into more press. Repeat.

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what’s on your desk apart from 🍃matcha🍃 obviously

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Hi can I call you back in a few cups of coffee

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Yes, crypto media is shrinking. But distribution isn’t. Don’t wait for media to shape the story. Build narrative momentum here/on X first. Few people understand that PR isn’t where you start - it’s where you scale.

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Friends (this might sound weird coming from me): Press doesn’t always equal traction. Don’t let your PR team chase coverage for the sake of it. What you really need is visibility. The best comms teams will help you find the smartest channels and strategies to get there 🤝

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number 3000+ on The Leaderboard, lol. Need that number to go down 🤌🏼

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so... the mini apps. What do I try first?

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Don't know who needs to hear this today but “decentralized” isn’t a story. It’s infrastructure. Your story is what decentralization enables - not the fact that it exists.

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Ok what does 'a narrative that holds in volatility' actually look like? - it doesn’t chase price action - it anchors your product to long-term trends - it speaks to market participants + the builders shaping the next cycle - it adapts to macro conditions without losing the plot

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what if… I want to be brunette AND blonde

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Just joined the thePolacy x Wtajemniczeni. guild. any fellow Polak or Polka around? guild.xyz/thepolacy-x-wtajemniczeni

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was last seen here 6 months ago. emerging from the shadows with slightly better opinions and slightly worse attention span. hi, i’m Martyna. i do comms for the new internet. also like memes, DeFi, and saying “narrative” 8 times a day. what’d i miss?

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Sigh. Bitcoin’s jump after Trump paused tariffs is a reminder: crypto markets are still wildly reactive to macro drama. If you’re building here, comms isn’t optional. You need a narrative that can hold in volatility.

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all I'm saying is let your comms person review your pitch deck

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One thing that helped me a lot professionally was being skeptic towards "best practices". No bueno at trad PR agencies where (similarly to most corporates) people want you to fit in & live by the job spec wrote 100 years ago but great rule to live by if u intend to create value 🤝

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So first of all gm

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