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the flywheel is so simple and so effective

"The free rider problem is an economic concept of a market failure that occurs when people are benefiting from resources, goods, or services that they do not pay for. If there are too many free riders, the resources, goods, or services may be overprovided. Therefore, this would create a free rider problem."

 https://corporatefinanceinstitute.com/resources/economics/free-rider/#:~:text=The%20free%20rider%20problem%20is,create%20a%20free%20rider%20problem.

You destroyed LUM!  You had first position!