HIGHER

I'm still trying to think through what premium product category Higher should enter.

Every product could be a Higher product, but I'd like us to focus on something that has great community-brand-product fit at first.

maxxing on /morpho 🦋 | pursuing a higher self w /higher-athletics | consistently curious

Elaborate on “casual luxury onchain”?

casual luxury onchain 

lifestyle apparel and sport comes to mind first

for me it should be functional products (equity in the pursuit of higher) vs luxury products (signaling already “higher”)

may want to look at origin story of Christian Dior, or Virgil Abloh, I’d even say as early as what Pharrell is doing rn with LVMH, or LVMH with Pharrell.

If you have specific q, I’d be happy to write async to them.

Higher desk mat would be sick - wider audience than clothes imo

Should start with something that has broad footprints, large touch points to maximise opp to show it off.

Ie it shouldn't be something that is only worn / used once in a while

Bespoke Cannabinoid-based Tinctures and Oils

higher

Also, is the brand ‘Higher’ and the concept ‘higher’?

higher

Higher energy drink. Green bottle. White arrow. Community label.

Local entrepreneurs distribute themselves, choosing their own Higher token allocation to buy back from profits.

1000 cans distributed receive retro active public goods funding to reimburse setup cost.

What about an energy drink label? 

https://warpcast.com/xh3b4sd.eth/0x33242625

Something that demonstrates how to produce quality in a sustainable and non-exploitative / non-destructive way.

imo, Higher ↑ should first do collaboration drops with existing luxury brands.

Get an entry into the luxury segment by relevancy and relational value.

And then eventually, introduce their own line of products.

absolutely incredible luxurious both sport and casual appropriate socks 

in white/green green/white and white/black colour ways

Running is one category that feels like it could be a really good fit - growth, pushing yourself, in the context of community, with great gear