marketing

At Zebu Live, Emily Lai (Hype CMO) made a great point—Web3 brand positioning moves at warp speed. 

As someone who loves building brands, I find this fun, but... can we build something iconic when we're always shifting? Or is agility the new hallmark of success?

Web3 marketers—what do you think?

This is interesting insight in the context of the Web3 and digital marketing

As everything moves so quickly, agility is crucial as a part of building your brand. Strong agile brands with visions, values, and consistency can flourish in this environment. 

These two become hallmark of your success, the combination of agility and your brand. 

Really great post 😎

Welcome to The Web3 Growth Platform.
Addressable.io

Isn't this exactly the antidote to a fast moving ecosystem? A brand that resonates, that is a safe value for the users.

Uniswap does not need to to worry about their unichain performance or a change in the ecoystem. They are a trusted, stable, well-established brand. That is a very powerful tool in this young industry.