Pretty sure somebody said something along these lines before already but i think most low follower accounts can rise fairly quickly (i.e. to top 100 casters if that’s the metric you’re going for) by casting more long-form. 

The reality is that WC algo rewards Merkle’s taste (they’ve been vocal/intentional/opinionated about this) and thoughtful long-form is a way to stand out amongst the crowd in line with that taste and also get people’s attention, bootstrap a following, etc.

The network (not just Merkle) likes thoughtful long-form casts.

1000 characters is a lot of room to be interesting.

I’ve wondered. Where does video fit in the hierarchy of engaging content?

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I always wonder how many potential Tik tok or IG creators don’t even try here because they can’t.

I was thinking the same. This is a case where outlier creators are where you’d want to check with and not on average