Walmart’s Web3 strategy: 

“Show up early, be data driven, target communities.”

I talked to Justin Breton, Head of Brand Marketing Innovation at Walmart.

Walmart is the world's largest company by revenue ($611B), serving over 230M customers weekly. 

3 key insights:
 
1. Focus on engagement, no immediate ROI required

2. Everything starts with data: For example, using Pinterest to recognize trends in data

3. Focus on communities, not target groups. 

Example: For instance, Walmart leverages Discord to support its efforts on Roblox, creating a dedicated community with 34,000 active members who discuss and nominate experiences and virtual items for Walmart's platform. 

Thank you for joining Justin Breton! 🙌

🎧 Listen here:

Walmart’s Web3 strategy: 

“Show up early, be data driven, target communities.”

I talked to Justin Breton, Head of Brand Marketing Innovation at Walmart.

Walmart is the world's largest company by revenue ($611B), serving over 230M customers weekly. 

3 key insights:
 
1. Focus on engagement, no immediate ROI required

2. Everything starts with data: For example, using Pinterest to recognize trends in data

3. Focus on communities, not target groups. 

Example: For instance, Walmart leverages Discord to support its efforts on Roblox, creating a dedicated community with 34,000 active members who discuss and nominate experiences and virtual items for Walmart's platform. 

Thank you for joining Justin Breton! 🙌

🎧 Listen here: https://www.dematerialzd.xyz/p/walmarts-approach-to-web3-community