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Marc
@marcb
I've spoken with numerous startups that are beginning to tokenize consumer engagement (e.g. watching an ad, reading an article, sharing content, visiting a place) to generate new data points for brands. In the past, this engagement would have gone unnoticed. Now, we're at the very beginning of building the end game:
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Marc
@marcb
Most of our lives will become tokenized, most physical objects will have a digital twin. We’ll have “on-chain graphs” for everything. And brand engagement will become hyper-personalized.
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