Why does this Coinbase commercial "just work?"

Watch & ask yourself: 
1. Who is the hero in the 'story?'
2. What role does Coinbase play in the 'story?'

Most of web3 doesn't really get this (yet). Study @coinbase ...might become the Apple of web3 storytelling. 

What do you think of the commercial and why it works?

Why does this Coinbase commercial "just work?"

Watch & ask yourself: 
1. Who is the hero in the 'story?'
2. What role does Coinbase play in the 'story?'

Most of web3 doesn't really get this (yet). Study @coinbase ...might become the Apple of web3 storytelling. 

What do you think of the commercial and why it works?

https://www.youtube.com/watch?v=FFAfQIl1UOA

On a web3 journey. Guiding friends & allies on adventures in the new world |

Nouncil | web3 storytelling | iambradq on Twitter | FC OG

Is really a great commercial. I feel like I've seen other cb commercials that were similarly great

😌 Good vibes |
I like to make things
|

Yes, they are recognizable and have a style. And they connect. There are clear reasons for that, that many others in the space aren't using.