The number one best predictor for retention? Your onboarding. 

Whatever happens there has a disproportionate impact on retention. 

Sprinkle in a ton of value, WOW moments, memorable UX copy, personalisation.

Psychology-infused marketer 🍵 I help companies grow. Host of /growthmarketing 


NPC fighting to attain sentience.
Builder of software and songs. CS grad student.

Music, Blog, Website: https://www.mattlee.world/links

Ugh, the worst! On the flip side, I give products with great onboarding not one, but multiple chances 😃 Same for you?

So true. I had an onboarding call with a well known web3 startup last year where I could tell they weren’t happy to be there and it has soured me on the product forever

I recently did a quiz by Noom that I keep using as an example nowadays. https://www.noom.com/ — it's a long-ass onboarding tho ;)

⚡️ Buiding /fuul (a16z CSX), the affiliate marketing protocol
🎓 @MIT

agree! who does this really well? can you provide examples?