There is nothing more cringe than reading a piece of crypto content written by someone on the outside looking in. Can smell it from a mile away

Becoming a great writer has its own sets of challenges but you can’t teach what the trenches are like

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If your article headlines sound like this, then you are the outsider looking in:

❌"The Future of Real Estate With Blockchain"
❌"How Ethereum Revolutionizes Trading"
❌"What are NFTs and How to Invest"

A crypto-native writing to normies would write quite differently:

👉 They would be specific on HOW and WHY blockchain is going to change an industry in the headline

👉 They would stay away from empty platitudes like "Future" and "Revolutionize" bc they are aware that outsiders dunk on our industry

👉 Educational content would not spur any action to invest, but to educate more and point in the right direction

This is how I write for my clients, and what I look for when hiring writers and going through their samples