Founders

1/ Have you heard about @fantasy-top yet?

The new SocialFi app that's all the rage on crypto twitter is already in the *top 5 most profitable crypto projects*

Fantasy Top is kicking off with explosive growth and virality.

If you're looking to launch a crypto product soon, study their launch strategy! 👇🏼

2/ First, TLDR on what Fantasy is:

It's a game where you buy and sell CT influencer cards (Heroes), with dynamic scores based on Twitter stats like total impressions and reach percentage

On May 1st, it officially launched on Blast Mainnet

⚡️ Buiding /fuul (a16z CSX), the affiliate marketing protocol
🎓 @MIT

3/ Fantasy offers a straightforward and engaging experience:

🃏 Collect hero cards and build your winning lineup
⚔️ Compete against other users and earn rewards
🛒 Trade cards, improve your lineup and chance of winning

3/ Fantasy offers a straightforward and engaging experience:

🃏 Collect hero cards and build your winning lineup
⚔️ Compete against other users and earn rewards
🛒 Trade cards, improve your lineup and chance of winning

https://twitter.com/fantasy_top_/status/1787643975890882655

4/ Now let's talk about launch strategy and incentive design 💸

Launch Strategy: you guessed it, referral program

🧙🏼‍♂️ Introducing Invite Scarcity: Each new player receives just 11 invites!

This is a great strategy because it generates hype and FOMO around the game

5/ Not only that, this program also leverage multi-level referrals 🌋

Referees earn 💫
- 11% of FAN points from direct referrals, and 
- 3% of their referrals 

Also great because it incentivizes users to invite friends who they believe will earn the most points, asap

6/ Switching to incentive design and rewards:

Through participation in tournaments, players can earn
- FAN points, 
- BLAST GOLD, 
- ETH, 
- Packs of Cards

6/ Switching to incentive design and rewards:

Through participation in tournaments, players can earn
- FAN points, 
- BLAST GOLD, 
- ETH, 
- Packs of Cards

https://twitter.com/fantasy_top_/status/1786922386945950017

7/ "Heroes" (or CT influencers):

- Passively earn 1.5% of their card's volume
- 10% revenue share of pack sales revenue
- Free editions of their own cards, which they can gift to their community
- FAN points and blast Gold

Without doing ANYTHING!

7/ "Heroes" (or CT influencers):

- Passively earn 1.5% of their card's volume
- 10% revenue share of pack sales revenue
- Free editions of their own cards, which they can gift to their community
- FAN points and blast Gold

Without doing ANYTHING!
https://twitter.com/fantasy_top_/status/1787670676389638491

8/ Let's just pause at 7 days since mainnet launch, how was traction looking so far? 💸

Numbers speak for themselves 📈 cc @hildobby 

~35k active users
+$9,3M in accumulated fees (outpacing both TRON and BSC in fees)
+$32M total trading volume (+50% ETH NFT market)

So much to unpack from @friendtech V2 and $FRIEND, but first let's acknowledge:

1/ FT has been the breakout app of 2023 on /base !

Paved the way to much of what we're seeing today: embedded wallets, Base, and yes, points & referrals

If you're into web3 growth, study FT 🧵

9/ In case you were asking... Is @fantasy_top_ the @friendtech killer? 🤔

I think it's still early to tell, but their launch was successfully executed and growth looks promising! 

In case you haven't already, feel free to check out my launch analysis for friend tech!

9/ In case you were asking... Is @fantasy_top_ the @friendtech killer? 🤔

I think it's still early to tell, but their launch was successfully executed and growth looks promising! 

In case you haven't already, feel free to check out my launch analysis for friend tech!

https://warpcast.com/locha/0xf4e3592a

Fantasy wanna support Farcaster stars too.
Join the Hero Program and represent the community.

Heroes in Fantasy earn:
💫 1.5% fee from the trading volume of their card
💫 10% of the Pack Sales revenues, split among heroes
💫 Large weekly FAN pts distributions
💫 Free editions of their card, and many more perks

Also, btw @fantasy-top, when are you planning to integrate Farcaster into your growth strategy?

What about Farcaster creators?

I'm really excited to see this happen soon

Also, btw @fantasy-top, when are you planning to integrate Farcaster into your growth strategy?

What about Farcaster creators?

I'm really excited to see this happen soon

https://warpcast.com/fantasy-top/0x5a96dc1f

fuul

We’re excited to announce the launch of /fuul channel ⚡

Fuul is an affiliate marketing protocol that lets Web3 projects pay out commissions or share revenue on-chain with affiliates.

How does it work?
Let’s get into it 👇

Thanks for reading!

If you enjoyed this thread, feel free to share and follow me for more Web3 growth case studies!

If you're looking to boost growth and engagement for your project through referrals and incentive programs, make sure to check out /fuul!

DMs are always open⚡

Thanks for reading!

If you enjoyed this thread, feel free to share and follow me for more Web3 growth case studies!

If you're looking to boost growth and engagement for your project through referrals and incentive programs, make sure to check out /fuul!

DMs are always open⚡

https://warpcast.com/locha/0x9c9b777c

seen this gated invite mechanics pop up almost everywhere in crypto. Do you see a set of best practices one can learn from? 

Imo refreshing your set of invites can be a cool way to drive more users via influencers while still maintaining scarcity for instance.