Founders

I've talked to 50+ crypto founders over the last few weeks and they're all looking for help onboarding KOLs

Many are hiring agencies, BD people, assistants - just to fail miserably

Here's what they don't get:

⚡️ Buiding /fuul (a16z CSX), the affiliate marketing protocol
🎓 @MIT

Now, back to onboarding KOLs

1) Outreach

Most of the teams I've talked to use cold outreach, copy-pasting the same DM over and over again

If that's you, you need to stop that NOW - nobody likes spam

This is how you win and set yourself apart:

- Try to get a warm intro if possible (this is where agencies can help)
- Personalize your outreach! 
- Own your pitch!

💡No agency can do a better job than you at pitching your product!

2) Why your project is a great fit

Make it obvious why their followers should care about a project like yours!

Share metrics that show traction, 
Social proof (investors, PR articles, etc)
Demo about how to use your product

Onboard them into your product as if they were users!

3) Remove friction from generating content 

Ok so now they buy that your project is legit, but now are thinking how painful could it be to generate content? 

(yes many of them are lazy)

Share some of your own content that has worked, content from other projects/KOLs can work too

4) Landing a good deal

Lastly, negotiating a deal that makes sense for both sides is what will make or break this process

Make sure incentives are aligned 

Remember: No deal is always better than a bad deal!

That's all - there's not much to it

tldr
1. Personalized outreach
2. Make it clear why your project is a fit
3. Remove friction from generating content
4. Land a good deal

If you'd like me to go deeper into KOL deals, please reply/DM and let me know

Before we get into how to onboard KOLs, just know: KOLs won't fix your problems

If users can't understand your product, if your value prop is not strong enough... then go work on fundamentals and then work with KOLs

KOLs work great when they amplify sth that's already great

haha, not at all. some you probably know and respect a lot

KOL marketing is top of mind to 90% of crypto founders