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links 🏴
@links
Don’t use the term “normie” when describing a non-crypto-native audience if you’re aiming for mass adoption. It’s a diminutive and critical term. It’s harder to empathize with a group that you “other”. It has political connotations, which should be avoided in product development. Just don’t.
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Joonatan | Phaver CEO
@joonatan.eth
What’s a better alternative in your view? I don’t think I’ve ever seen it being used in a negative way myself, rather it just reminds that most things people need to do to access crypto today are competely unreasonable for a normal person without a massive learning curve and to me the joke’s on crypto folks
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links 🏴
@links
Agree most people don’t mean to use it negatively, but there is a subtle negativity to it that prevents empathy. I use “crypto-curious” which segments a bit deeper than “normie”. It’s someone who is aware and interested in crypto, but hasn’t taken action for whatever reason.
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Joonatan | Phaver CEO
@joonatan.eth
I think crypto-curious are a small early-mover segment among the ”normies” or ”mainstream users”. Building for crypto-curious folks is a stepping stone still permitting non-ideal but doable UX, while real mainstream needs DeFi as easy as banking and DeSoc/SocialFi as easy as Twitter to move.
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links 🏴
@links
I don’t think we can look at “mainstream” as some sort of useful/actionable segment. It’s just too big. PMF comes in waves - you build something that works for a smaller market and expand that market over time. Aiming directly for “mainstream” is akin to running a marathon without training.
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Joonatan | Phaver CEO
@joonatan.eth
Depends on what products we talk about, DeSoc like Phaver or Farcaster is only useful and worth building if we can hit mainstream and need to keep that in mind even if tackling easier segments first. Most of DeFi on the other hand will not necessarily ever be even useful to mainstream (90%) market.
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