what does farcaster think of this take?

feels like this mistakes traders for users. if anything, the actual innovation will come from ownership alignment between builders and early adopters who actually want to USE what's being built

Venmo founder launching a new app called jelly and endorsing this coin. 

Viral marketing stunt. 

All of crypto (young wealthy educated demographic) will know that an app called jelly exists tomorrow. 

The rules to the game are changing right in front of your eyes.

Venmo founder just further proved crypto's killer use case - token marketing &gt; traditional ads. Launch a token, and suddenly the entire crypto demographic (young, wealthy, educated (sort of)) knows your product exists overnight. No Google/Meta/influencer spend required

instead…

Cheryl Douglass

what does farcaster think of this take?

feels like this mistakes traders for users. if anything, the actual innovation will come from ownership alignment between builders and early adopters who actually want to USE what's being built

https://x.com/cherdougie/status/1884825341400698969

It’s a mid take but it’s true that token incentives are a proven distribution strategy.  The caveat is that it’s very short term attention so you better have a way to capture that attention when you light the fuse.

Anyone comparing token marketing to trad marketing will come up short.   The equivalent is giving away free product which brands only do for launching new products.  Sure you get people using the product, but if it sucks no one will stick around.