I used to think you announce when you’re ready, now I think you announce before you’re ready. 

Any other types of announcements?

Working in /grey — /fashion. husband, girl-dad, design, writer, handyman, co-founder, identities. 

You just have to make sure you're not putting all your energy into announcing instead of building.

Tried to be ready after announce. Not working 😅 it’s just like: oh shit it’s a deadline! Do do doo do, do do do do do do 😂 (if someone remember this track from barcode brothers)

announce when you're ready to see reactions

you announce before you announce before you're ready 👀