Founders

let's say you have a product (ReelFarm) with 7 competitors

do you

a) build differentiating feature
b) run ads
c) cry
d) other?

asking for a friend

Just keep talking to customers and building features they want to pay for

what if you have no customers?

trying to find the balance between finding users via fb ads or tiktok posts, and actually working on the product

customers = anyone that will try it. 

Asking friends or people individually. "could you use this and give me feedback?" "would you use it for X ?" then see if those people came back to use it or not and compare that to the feedback they gave you initially. ask a follow up "why aren't you using it?" "Is there something that would make you want to use it more?" etc. 

I'm sure you know this but sometimes worth a reminder when it's your own baby. I forgot this for things I worked on.