Content
@
0 reply
0 recast
0 reaction
Laz-Versatile
@laz-versatile
I am currently analyzing data for a hotel to assess consumer satisfaction with various marketing practices, including Green Marketing, Relationship Marketing, and Experience Marketing. I am utilizing factor analysis, specifically principal component analysis (PCA), with the aid of IBM SPSS to derive meaningful insights.
0 reply
0 recast
0 reaction
