Kuhnert is right, by the way. It is up to Web3 builders, investors, users and those curious enough to experiment with the technology to think more about what control means to them. There was ownership in Web2 but no control, so it was hollow. There were accounts, posts, followers, books and songs, and it really felt like it belonged to us, but the platforms always controlled it — we didn’t. This lack of user control was the biggest failure of Web2, and the thought of Web3 repeating it is dreadful.