Founders

Product

1/ Why is growing a consumer social app hard?

A functioning app is a necessary condition, but one you have 100% control over. It is not sufficient.

You then have 4 difficult problems to solve—at the same time. 

In order of difficulty:

1. Awareness
2. Onboarding
3. Retention
4. Interesting and entertaining content

Masterclass on building consumer social app by @dwr.eth 🔥 

Aligns closely with the product marketing playbook of: 
Acquisition -> Onboarding -> Engagement -> Retention -> Monetisation