erica
@erica
every human has a finite amount of attention to give every day a like is a reflex. it has the lowest activation energy past scrolling itself. and yet only 5-20% of social media users like content. on speculative platforms, every piece of content offers a financial choice, a calculation. potential cost vs potential gain. a social feed becomes a feed of financial decisions. energy wanes, attention fractures. how many times a day can you weigh the current market cap and try to predict the future attention on each piece of content you see before deciding to buy or scroll to the next? there's a reason social behemoths are all built upon a design hyperoptimized to reduce friction as a ux person, i love experimentation. but what exact hypotheses are we working on here? who are we building for? it’s certainly not the billions of humans effortlessly scrolling instagram and twitter and tossing a like here and there
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Koolkheart
@koolkheart.eth
This is the kind of insight we need more of in web3. If we want mass adoption, we can’t turn every tap into a transaction. Love that you called out the activation energy of a like. People underestimate how much friction matters in scale
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erica
@erica
my friend worked as a product designer at meta and his team's goals were literally to increase conversion on certain features by 1% or sometimes fractions of a percent if you have 500M DAU (insta), that fraction of a percent makes a huge difference depending on the LTV of each of your users most onchain social platforms i've seen have only increased friction compared to traditional social, even if they're sometimes decreasing friction within crypto ux itself
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