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Linda Xie
@linda
Coming up with a good name / rebrand is seriously the part I struggle with the most for working on an early stage startup. Maybe I'm overthinking it
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Just Build
@justbuild
Overthinking it is pretty much a standard practice since it's an extension of you and feels like something that you're going to live with forever (which is true, but not really). I actually believe that brands are defined more through their experience than their design (sacrilege from a practitioner, I know). There are so many examples of shitty names that became household fixtures, I mean why does a law firm brand succeed? Its just a bunch of names. Reputation, its succeed through reputation (and repetition, but that's a different conversation). So, if I can offer a take it would be, get to a place where you feel good about it and then pull the trigger. Its the other 90% that goes into the name that truly matters and will ultimately define who and what you are building. ✌️ 😁
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