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Build a product so exceptional that a mediocre go-to-market team can sell it. Then build a sales team so skilled they can sell a mediocre product. Combine both, and you’re on the path to building a unicorn.
Here’s why this balance is so powerful:
1. Product excellence: A great product naturally attracts users and builds organic momentum. If a weak GTM team can sell it, it’s a sign that the product addresses a genuine need and delivers real value.
2. GTM mastery: Even if the product isn’t perfect, a top-tier GTM team can position, market, and sell effectively, helping the company gain traction, iterate, and improve.
3. Synergy for a unicorn: When both elements are exceptional, the company achieves exponential growth. A stellar product + an elite GTM team not only drives sales but also build loyalty and brand equity, which are critical for long-term success. 6 replies
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