btw you sound 10x cooler if you call your business self funded instead of bootstrapped

Not for me. "Bootstrapping" holds a a lot of cultural context in tech. It's a term a computer engineer would use (because he's already using it in a tech context,  for compilers for example) to describe their business. 

Here is an other example: http://scripting.com/davenet/2000/11/30/bootstrapping.html

From my pov, "self-funded" sounds like an accounting term :-)

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trying to sound smart /doingnumbers

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Mmmmm, going to have to respectfully disagree. I think that to a general audience especially self funded has a much stronger sense of independence and personal responsibility. Bootstrapping doesn't really mean anything to people and has the risk of getting the dreaded response of "what's that?" which means that there is a significant number of people that hear it, are also confused and don't tell you. 

Even in general business you want to avoid jargon when possible to focus on fidelity and effective story telling to "solve the problem" of communicating who you are as a business and person. 

That all being said, agree with you that a fellow start up or tech person will "get it" way more. ✌️ 😁