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This is a really hard thing to distill since SM audiences are not a monolith. Networks tend to compete based on first movers and then scale based on that differentiation. Insta - moms, foodies, "influencers", Twit - journos, techies, FB - students, Tik Tok - viral dancing, challenges. They each had their core group, then reached critical mass, sometimes through apps like FB or intuitive recommendation algos like Tik Tok. So, we're still searching for our people, our true believers. Crypto is too small, but that could change in a historic bull market. Maybe.
One angle could be "your social should belong to you." On SM, you don't own anything. Those pics of you and your kids aren't yours anymore. They are a product being bought and sold for profit. Farcaster is a social network built with people not advertisers at its the center. You own your identity, your assets, you can play, or even profit on your own terms.
If we can make them understand this FC becomes about agency, something we lose more of each day. 0 reply
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