Most things happen because it is downstream from someone somewhere falling in love

I think we overestimate how much people don’t care just as much as we underestimate how much people do care. 

The σ is higher than I think in general probably

creating and destroying; flying cars, roc.camera, july.rocks

Indifference is the hardest roadblock to overcome in business.

The idea of having to care about something appears to be worse than death for many.

Feels like a case where our mental model skews toward the average, but the real distribution has fat tails.