Still trying to develop a thesis around the new Zora update and “content coins,” but I find it very off-putting that so many people are all-in on this shift with no coherent thesis of their own.

Tokenization of everything could be good if we build infrastructure for tokens that allow them to be bought, sold, and used in a "good" way. 

I don't know what good means, which is why I'm not saying the Zora update is good or bad, but I think it has something to do with the messaging and UX around "content coins."

Highly curated NFT marketplaces *felt* better to me than high-speed attention markets, and I'm trying to figure out if the latter is truly good and something we want to optimize for explicitly.

IMO the flaw is in the assumption that all content is valuable.

From my experience content can be broken down into marketing or product.

You want to tokenise around the product and its ancillary value/payment flows.

This would provide creators control of their distribution which is creative freedom