Jorge Soares

@jsoares

80 Following

1 Followers

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Leaving a well-earned, generous tip for great service: Priceless. For everything else, there’s @baselightdb. Query links: https://baselight.app/u/jsoares/query/tip-percentage-x-meal-time https://baselight.app/u/jsoares/query/tip-percentage-x-party-size https://baselight.app/u/jsoares/query/tip-percentage-x-bill-amount

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Q3: Do larger parties tip more? Not quite. In fact, solo diners tip the most.

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As I watched #LastWeekTonight, I couldn't help but wonder if we had cool data on tipping on @baselightdb. Only a small dataset, sadly, but enough for a surprise quiz! Q1: Do diners tip more on larger orders? Apparently not!

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Q2: Do diners tip more at lunch or dinner? Lunch.

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@adlrocha joined us, and we assembled a brilliant team together. We launched our alpha. We iterated on user feedback. We onboarded thousands of datasets. We came out of stealth. And now we're announcing our seed round, essential to achieve our lofty goals.

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Huge thanks to our team, our investors, our partners, and all our alpha users -- and @diogomonica, in particular, for cheering us on from day one. We're only getting started, but your help as already proved invaluable. And if you're not on this list yet, do reach out! https://finisterra.ai/hello-world/

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@baselightdb was born to change that. Take a distributed universal catalogue, add query execution, and you can now combine data from different sources more efficiently than with traditional analytics platforms. That mythical application that is actually better decentralised.

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What was so exciting? We all keep hearing about how data is the future, but those claims are outdated. The future is here and data is central to the key challenges that we face today as a species. Yet have you experienced the misery of cross-referencing large climate datasets?

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I did not set out to start a company. I left my previous job wanting to take a long break. Mere weeks into it, I found myself having lunch with @hmoniz and @diogomonica. On the table? A real problem and a real solution that was too good not to pursue. Skip to today, and @finisterralabs is announcing our seed with @haunventures and Lightshift.

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What do we get instead? Celebrities. Lots and lots of celebrities. And some animals, I suppose. But I was most surprised by the lack of patriotism. Make adverts great again?

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And then there was Kanye West. Not enough data in the world to explain that one, I'm afraid. For everything else, there's @baselightdb. Check out the query at https://baselight.app/u/jsoares/query/super-bowl-advertisement-content/

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Looking at the last 20 years, sexy ads have clearly grown out of favour, likely as a result of shifting societal views of objectification in advertising. It looks like our collective sense of humour has been on the decline too, with funny ads gradually disappearing.

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Last week, we looked at how the inflation-adjusted cost of a 30-second Super Bowl skyrocketed over the years. But what about the ads themselves? They've been changing too. Let's fire up @baselightdb and start a 🧵

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Does that mean advertisers are getting less bang for their buck? In absolutely viewer numbers, that seems clear. But could the ads be becoming more effective? Stay tuned as we dive deeper!

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Meanwhile, join Baselight and play around with this data and much more. https://baselight.app/u/jsoares/query/super-bowl-advertisement-roi/

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As costs have skyrocketed, household rating remained nearly flat. Even adjusted for inflation, an ad dollar in 2000 would reach 1.5x as many viewers. And in 1985? 3.7x 🔥

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Super Bowl ads are a big deal. How big? BIG, with the cost per 30-second slot reaching $8,000,000 in 2025. But are they a good deal? Today, we look at the ROI using @baselightdb.

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Check out the full list at https://baselight.app/u/jsoares/query/safe-n-sunny-index/. Ping me in case you want to give it a try!

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How do you choose where to live? Is safety a top concern? Do you like the sun? As I reflected on recent events, I logged on to @baselightdb and created the Safe n' Sunny Index for the most liveable cities. Not sure about that top 10, but Brussels ranking 127/140 checks out.

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Oh, and here's a link to that 🩹x👶 query: https://baselight.app/u/jsoares/query/3m-stock-price-vs-babies-named-rose.

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