People misunderstand how to market and build brands in crypto cycles, particularly among consumers. It's hard — the market drives the attention. You can't really control your own destiny with regard to growing users or reaching new audiences beyond the crypto natives who are leaned in right now. What you have to learn to accept is that you have to build right now for when the stadium lights come back on in the future, so you can ride the wave and grow then. That's the only thing you have control over.

I’m the CMO at Haun Ventures. I love the internet.

do you think there are any crypto narratives, which appeal to mainstream consumers, that don't change with the market?  

besides *get rich*

For sure - themes around creator economy, stablecoins, data / identity

good points, those seem to be the winners from the last cycle

are there any mainstream consumer crypto data/identity products besides decentralized social?

Founder @joinroyal & I also make electronic 🎵 FID 81

yeah, i think the average consumer would appreciate and understand *privacy good* but unclear to me how the benefits of zkp are realized until there's widespread adoption among centralized orgs / databases

ZKPs are technical but worth explaining the promise of to wider audiences (mainstream policy, Big Tech) and I think the team at @zora and even what @3lau is working on offer a vision for the future of the consumer web that has not yet cracked the mainstream conversation (folks are stuck on NFTs 1.0 when the builders have been pushing that world forward)