Joey DeBruin
@joey
Spoiler alert: hiring interns to post unhinged content isn't going to be a sustainable marketing strategy for startups. New post on why companies should stop trying to beat creators at their own game and instead do what they do best — build products 🚀
2 replies
0 recast
8 reactions
Joey DeBruin
@joey
Big companies have used software as marketing for years. Domino’s built “Points for Pies” when they sponsored the Super Bowl. IKEA built “IKEA place.” And of course, ChatGPT. The difference is that you can now build them for 100X less. The world hasn't recalibrated to that reality, but it's here. https://www.flyingpenguins.io/p/software-is-the-new-content-marketing
0 reply
0 recast
2 reactions