So it makes sense to me that Google, which derives most of its revenue from search, would find the advent of LLMs to be existential to its core business. 

But why do you think Meta is investing as much in AI, given that social networks are pretty sticky and wouldn't necessarily be impacted from a business model standpoint?

I deem their ambition is not just for search, we have witnessed how far ranges of business they have, AI is a torrent rn and they can’t simply get rid of it.

One some level Apple could be regarded as a contrast in this issue.