Your job isn't to serve a market, it's to shape the market. The people you serve should be united by the narrative you put forward and benefited by your product. Without the former, the market you're serving today will inevitably disapper.

shaping the ideas that shape us /native /believein 🇵🇸

what are meaningful differences between serving a "market" and serving "people"

highertbd.com // beers on me in /thegarage

the market is a specific network of people buying a specific good/service at a specific point in time

ok i misinterpreted. idea being if you *create* the market, you will attract the right people, and ideally have more flexibility via network in an ever-changing market environment?