warpcast growth strategy for farcaster feels hand wavey

kinda what you'd expect to happen if 10 engineers and 0 marketers tried starting a consumer app

I feel like people just assume “marketers” are like these abstract entities that just autonomously generate growth. Like you just drop a Marketer on the team and the numbers start magically going up.

Nobody has ever been able to outline a specific actionable thing that such a marketer could/would do to lead to growth. They just say “need marketers”

Merkle doesn't need "marketers," they just need to take their stated "cozy corners" thesis more seriously outside of the context of an engineering problem