There’s been a lot of talk about product NFTs driving growth, since trending NFTs appear on Farcaster and other web3 surfaces.

But how do you track attribution? How do you know growth is actually coming as a result of FC users finding that NFT and checking out your website?

cma.xyz. Founder /paragraph, previously at Google and Coinbase

hot take: I don’t think product NFTs drive growth

How do you define product NFTs? Do you not think NFCs will drive growth? 

Few growth examples I've seen:
• Rainbow Zorb: 120k mints drove app installs
• Dawn Pass: 11K mints drove awareness of Daylight's new prelaunch
• Launch Pass: 4K mints driving 1Ks of visitors/mo https://i.imgur.com/kzHWvpf.jpg

Founder /frameboard + /launchcaster / CSX / YC

Why not long-term? I see compounding effects of product NFTs driving growth long after mint

Agree your product has to provide value outside of just the NFT but... the NFT can be part of how you deliver value (NFTD), how users discover the value (Base, Introduced), and how you capture value (Premint)

I believe in NFCs

I should clear up:
- I think product NFTs drive growth in the short term but don’t really bring you much closer to pmf unless there’s a novel use-case with them. and pmf is where u find the real growth imo

like NFCs are a semi-interesting use case but I actually don’t think they do much for pmf