frameboard

We’re winding down Frameboard 🖼🛹✌

Here’s a thread of our journey, mistakes, lessons, and everything in between—hoping it helps others building in crypto.

3/ PMF

By May, it was clear the product wasn’t working, and our core assumptions were wrong. 99% of users churned, no one wanted to collect boards or the NFTs curated on them, and we grew skeptical of people collecting content as a big frequent consumer behavior. 

I remember walking around a rainy London one afternoon, thinking, “Damn, we built the wrong product for crypto.” In that moment, I felt like I trully and painfully understood what product-market fit is—and what it isn’t.