**How Not to Turn into Complete Garbage**

Many companies and individuals riding the wave of popularity end up becoming complete garbage.

There are two simple rules to avoid this.

First, don't try to make money off everything. Sometimes, it's okay not to make money.

Second, do things for yourself, not for the audience. It's important to enjoy what you do, rather than trying to imagine yourself as the audience.

The worst thing happens when a company or individual starts analyzing the interests and preferences of the audience, trying to please them.

For example, if more people clicked on note A than on note B, they think, "Let's churn out more of A!" And that's the biggest trap. This is how clickbait, populism, degradation, and trivialization begin.

Conclusion: Stagnating is definitely not an option. But following the audience's lead is also not the way to go. A bit of snobbery, your own vibe, and a touch of self-confidence never hurt anyone.