Why does this Coinbase commercial "just work?"

Watch & ask yourself: 
1. Who is the hero in the 'story?'
2. What role does Coinbase play in the 'story?'

Most of web3 doesn't really get this (yet). Study @coinbase ...might become the Apple of web3 storytelling. 

What do you think of the commercial and why it works?

Why does this Coinbase commercial "just work?"

Watch & ask yourself: 
1. Who is the hero in the 'story?'
2. What role does Coinbase play in the 'story?'

Most of web3 doesn't really get this (yet). Study @coinbase ...might become the Apple of web3 storytelling. 

What do you think of the commercial and why it works?

https://www.youtube.com/watch?v=FFAfQIl1UOA

On a web3 journey. Guiding friends & allies on adventures in the new world |

Nouncil | web3 storytelling | iambradq on Twitter | FC OG

Yeah anyone could pay for a good looking commercial but they are nailing the core - the story

And it's in large portion b/c they understand storytelling.