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d30 chat on the timeline, now i’m thinking about retention
hypothetically, with a targeted grassroots gtm, we’d get a d1 40 or maybe even 50 depending on how good the tutorial is
if we get a d1 50, we get a d2 ~40
if we get a d2 40, we get a d3 ~30
if we get a d3 30, we get a d30 ~30
if we get a d30 30, we get a d365 ~30
so if we retain a player for 72 hours, we likely retain them for a year
as by day 3, the player has pretty much figured out what the next year of gameplay will look like, at least mechanically
further, they’ve now invested time, which means items, which is immediately tied to value via a USDC market price
then on day 7, players unlock chapter 2 of the storyline, so if they get caught up in that, we tail off completely & likely retain them for the next 4 years 0 reply
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