july

What’s easy to understand may not be easy to understand for others 

The more you become an expert, the more this blind spot increases, and what’s easy to you (without knowing it’s hard for others) increases

simplicity is a virtue that becomes harder and harder the more you become an expert

creating and destroying; flying cars, roc.camera, july.rocks

more context reqd == harder to explain to outsiders

difficult to find the metaphor + low context that connects the concepts to things ppl understand