Counterintuitive truth about starting a business today: Your biggest advantage is staying small and focused longer than anyone else is willing to.

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Pick a vertical so specific it almost feels like a mistake. Not 'SMB software' specific. Think 'AI scheduling software for independent tattoo artists' specific.

The magic happens when you resist the urge to expand too quickly.

You'll want to serve different customers, add more features, tackle adjacent markets - this is where most founders slip.

They mistake early success in one vertical as a signal to expand horizontally. Don't. Instead, go deeper.

When adjacent markets start pulling you in - not when you push your way in - that's when you expand. This isn't just patience. It's strategic advantage.

=> s/o to Andrei @ Siena for these gems 💎

When you focus on solving one precise problem for a small group, you start seeing things nobody else can see.

Your product doesn't just work - it feels inevitable for that segment.

Your early customers become evangelists because you understand their world better than they do.