Shaun John
@idealexit
Counterintuitive truth about starting a business today: Your biggest advantage is staying small and focused longer than anyone else is willing to.
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Shaun John
@idealexit
Pick a vertical so specific it almost feels like a mistake. Not 'SMB software' specific. Think 'AI scheduling software for independent tattoo artists' specific.
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Shaun John
@idealexit
When you focus on solving one precise problem for a small group, you start seeing things nobody else can see. Your product doesn't just work - it feels inevitable for that segment. Your early customers become evangelists because you understand their world better than they do.
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Shaun John
@idealexit
The magic happens when you resist the urge to expand too quickly. You'll want to serve different customers, add more features, tackle adjacent markets - this is where most founders slip. They mistake early success in one vertical as a signal to expand horizontally. Don't. Instead, go deeper.
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Shaun John
@idealexit
When adjacent markets start pulling you in - not when you push your way in - that's when you expand. This isn't just patience. It's strategic advantage. => s/o to Andrei @ Siena for these gems 💎
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